ENTERTAINMENT
Sterling Furniture Group, Scotland, UK
Founded in 1908 and run by the Knowles family, furniture retail business, The Sterling Furniture Group, wanted to incorporate an interactive exhibit as part of a £7 million revamp of its flagship Tillicoultry store.
In line with the family's belief that shopping continues to be a major leisure activity, the out of town shoppers paradise now includes a museum to display the Knowles family's collection of veteren and exotic cars and a Morphis ESP simulator.
The ESP simulator includes a selection of driving related ridefilms from the AI Group library and offers an alternative pastime for the less enthusiastic shoppers of the family.
