CORPORATE & PROMOTION
Royal Air Force, UK - Simulator Hires -
Recruitment Campaign
AI Group Mobile Morphis MovieRide Theatre, RAF Branding
AI Group's Mobile Morphis Simulator proved a major boost recently as part of the Royal Air Force national recruiting program.
The campaign involved AI Group supplying a mobile Morphis MovieRide theatre simulator, staff and ridefilms on a year long hire contract to the RAF to tour major air shows around the UK promoting life in the RAF to a wide range of audiences.
The specially branded simulator, featuring full size graphics of the latest Eurofighter aircraft, offered potential recruits the chance to ride a simulated flight in a Eurofighter as well as the opportunity to discuss the range of RAF career choices.
"It's a novel way of involving potential recruits in the excitement and diversity of RAF opportunities as well as demonstrating our commitment to high technology."
- Squadron Leader Paul Owens, RAF's project manager for the tour.
