CASE STUDIES
Museums & Zoos
Morphis MovieRide Theatre, Explore @Bristol, UK
Today museums have never been under greater commercial pressures - competition for
leisure time has increased and the public demands ever more entertainment value for
its money.
Simulation provides the perfect solution and AI Group has already worked with top
institutions with installations in the UK, USA, Europe and the Far East.
AI Group is able to theme the simulator or theatre with ridefilms from its extensive
library which reinforce the venue's educational objectives. Alternatively a bespoke
experience could be commissioned allowing visitors to experience a ride relating
directly to the site and its exhibits.
Simulation adds all-important interactivity to the portfolio and increases
'edutainment' value to attract additional visitors and repeat custom.
