MUSEUMS & ZOOS
The Earth Centre
Still frames from 'The Water Cycle' ridefilm
AI Group was commissioned to design and build an 8-seat ESP simulator and bespoke
ride film for 400-acre environmental attraction, The Earth Centre, in Doncaster,
UK. The ride explores the environmental issues of water and was designed by Stormfront
Digital Pictures.
The project is funded by Unilever as part of a
long-standing sponsorship package with the Earth Centre. Both the Earth Centre and
Unilever have lent their expertise and experience in environmental issues to help
create the film which has resulted in a unique attraction which is educational, fun
and appeals to all.
"The simulator and custom ride are a tremendous boost to the attraction of the Earth Centre, with particular appeal to teenagers. Issues surrounding water use, flooding and water conservation are of huge global and local significance and this film is designed to encourage students to think about these issues and recognise the links between them, while having fun at the same time"
- Steve Bowles, Educational Services Manager, The Earth Centre.
