CORPORATE & PROMOTION
BBC Worldwide - UK
Themed Mobile Morphis MovieRide Theatre, BBC 'Life of Mammals' Tour
To launch its new TV wildlife programme 'Life of Mammals' the BBC arranged a series of events and exhibitions at major museum locations around the UK.
As part of the promotion the BBC employed the services of AI Group's mobile Morphis MovieRide Theatre to join the countrywide tour and, by using stunning vinyl graphics on the simulator exterior, achieved huge bill-board advertising both during transit and at museum venues.
Riders of the simulator were treated to a first hand experience of life with 'The Big Cats', the AI Group ride produced for the tour using material shot for the television series and provided exclusively to the company by the BBC.
Visitors exiting the simulator were totally overawed by the experience and looked forward to catching up with the wildlife once again on their TV.
